Horizontal is an international coding consultancy. They’ve grown over the past decade (like, a lot) and as they’ve done so, they found themselves needing a brand that reflects not just the scale of who they’ve become, but more importantly, who they wanted to be. We took inspiration from who they are—masters at handling large, complex clients who problem-solve in their sleep. All while being quite nice to work with. Their new brand, with a cool, calm, collected (but still modern) color palette, friendly messaging and unexpected design elements proves that intentional doesn’t have to be boring. Bonus points?