Horizontal is an international coding consultancy. They needed a brand that reflected not just the who they’ve become, but more importantly, who they want to be. A brand that reflected the talented humans behind the business. We took inspiration from who they are—masters at handling large, complex clients who problem-solve in their sleep. All while being quite nice to work with. Their new brand, with a cool, calm, collected (but still modern) color palette, friendly messaging and unexpected design elements proves that intentional doesn’t have to be boring.