Maranatha Academy is a place unlike anything else—a school that values shaping young people to have curiosity and values just as much as high ACT scores and a genuine love for STEM. To simply say they’re forward-thinking would be true, sure, but also an understatement. So, they needed a brand that looked, sounded and felt like it could represent them properly and match their purpose. We started by flipping the script on traditional academia to reflect the brand in a way that’s simple, yet still unwavering. After dusting off their school colors to make them new again, rejiggering their logo, bringing them a clear, ownable voice and even a small tweak to their former name, they were given a brand that still felt like them while representing their future.