Polaris Indy 40

Minnow

Minnow

Polaris Indy

The Indy line of snowmobiles, born in 1980, was coming up on a major milestone: the big 4-0, as they say. So, Polaris asked how we could celebrate this 40th anniversary of one of their beloved brands in a way that feels both authentic and ownable. We created a malleable visual language that allowed the campaign to feel fresh across every touchpoint—from retail and social to events and posters.

Minnow